We launched in February of 2018 as a side hustle by the owner, Ray Medeiros.  His inspiration for this lifestyle brand is his love for palm trees, as evident in our logo, hot summer weather and his appreciation for the beach life.

We want you to feel a connection to the beach through our apparel and accessories. We are the brand for beach bums, beach families and weekenders.

Put the coast in your closet and lets go "beachin'.